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For many fundraising teams the battle to come up with ever more novel fundraising ideas is a constant preoccupation. Whatever the club, charity, organisation or good cause many fundraisers are obsessed with coming up with unique fundraisers.
There is something to be said for this approach. A good idea can capture people's imagination, re-invigorate jaded volunteers, attract attention and hopefully bring in the cash.
A clever fundraiser however should never be complicated.
I was reminded of this on reading of the fundraising efforts of a local secondary school in the UK. They wanted to raise money for the victims of the Haiti Earthquake and their approach is a great lesson in following what should be every fundraiser's maxim
KISS which of course stands for Keep It Simple Stupid!
The idea came from the school six formers so they automatically had a team of enthusiastic people who wanted to act.
They didn't simply want to have a collection, and some kind of fun event would, in the circumstances, not be appropriate.
Instead they did a little research into Haiti and came up with the idea of a Solidarity Day.
Taking as their inspiration the colours of the Haitian Flag - Red and Blue the pupils organised a Haitian Solidarity Day. Pupils and teachers paid a £1.00 donation to wear red and blue to school to raise money for the Earthquake Appeal.
It really doesn't come much simpler. But the day was a fantastic success bringing the whole school together to support a cause. In one day they also raised over £2,600.
What a great result and congratulations to all concerned.
Ok the disaster in Haiti was a unique event and different from the sort of fundraising most of us are engaged in on a day to day basis. But we should all take inspiration from what this school achieved quickly, easily and respectfully. Whatever we wish to raise funds for try not to tie yourself up in knots - Keep It Simple Stupid.
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